Shop 8 // 540 Lt. Collins St.
A beautiful coffee shop, hidden in alley off a laneway in Melbourne CBD.
Slow Eddy’s Barbeque is run by truly lovely people.
Langridge St, Collingwood.
Special run of labels for Seven Seeds.
A couple of typemarks for Cafe Paradiso.
Poster for an Atlanta lover.
Chillary. A very strong photographer.
Merch and some takeaway cups I had modelled and 3D printed for the Carlton shop.
Glen Mathers of Anchor Signs did a fantastic job installing them.
With Creative Director Robert F. Coleman and Strategist Tom Alber, we rebranded the Shadow Electric as a religious cinematic experience.
In it's third year, the Shadow Electric wanted to elevate people's awareness of the cinema's existence and really get those bums on seats. Armed with illustrated stained glass windows and a strong brand refresh, we blanketed the streets in bill posters, distributed flyers, postcards and program guides in the form of a poster. The website also got a make-over to bring it inline with the rebrand and new campaign.
The campaign was a success doubling ticket sales.
Art Direction // Branding // Illustration
Restaurant Identity for falafel joint in Fitzroy North.
Logo and repeat pattern for wax paper and packaging. Concepts and final.
Icon suite and advertisements for Victoria Tourism.
Crompton is a toast cafe run by Cam and Nick. A simple logo mark was created to accompany the simple offering. The striped back mark was used as the primary logo whilst all other marks were spread liberally throughout collateral, appearing on loyalty cards, menus and the website.
Identity, publication, short film and exhibition design for artist B.B.Brasco.
A type style was created for his identity, taking on different shapes and forms. The publication took on the nickname 'little red bible', a perfectly bound, A5 book with a custom dust jacket with floral logo emboss. Hand-drawn titles and iconography throughout the book. A run sheet, price list and name cards were were created for the exhibition along with stickers and a tree cut-out in the gallery.
The actor James Shaw was also hired to read passages of the book to passersby dressed in a bishop's uniform like a character from the book.
A promotional short film was also created with the artist reading a passage from the book and detailing the exhibition's date and location.
Super Taco wanted to stand out from the crowd. I created a sturdy, bold typemark with a little taco for a full-stop. The colours employed did the trick of catching the consumers attention. At the time of Super Taco's appearance on the street, there were already over 90 food trucks in the greater Melbourne area, this one can't be missed.