Branding for taco truck. Roll out to follow soon.
The Shadow Electric project involved rebranding the business as well as creating a new look for their 2014 campaign.
The project was undertaken by The Books creative director Robert F. Coleman and copy writer/brand strategist Tom Alba.
The new look was based around the idea of a 'Religious Cinematic Experience'.
The goal was to create a brand that would have real street presence and true simplicity. Jake Turnbull and Robert F. Coleman lead the project. My involvement was in the initial brand creation and truck design.
Identity created for the 2014 Australian Open. TAC is one of the main sponsors and each year they tailor a campaign for their sponsored sporting events.
For Play Melbourne creatives at Clemenger BBDO came up with an icon system to represent places and experiences in Victoria.
Me, Jay Chapman and Jake Turnbull illustrated over 120 icons.
The Mercat presents Fancy Hanks.
Initially Fancy Hanks was only at the Mercat for 3 months so owners Mike and Kent wanted as much signage as possible without altering the structure.
We painted the front windows and a few select doors and bathroom signage.
Now the Mercat and Fancy Hanks are one.
An identity created for TAC sponsored event Summersalt.
Small projects and work that never saw the light of day.