Restaurant Identity for falafel joint in Fitzroy North.
Logo and repeat pattern for wax paper and packaging.
Rebranding the Shadow Electric as a religious cinematic experience with Creative Director Robert F. Coleman and Strategist Tom Alber.
In it's third year, the Shadow Electric wanted to elevate people's awareness of the cinema's existence and really get those bums on seats. Armed with illustrated stained glass windows and a strong brand refresh, we blanketed the streets in bill posters, distributed flyers, postcards and program guides in the form of a poster. The website also got a make-over to bring it inline with the rebrand and new campaign.
The campaign was a success doubling ticket sales.
Art Direction // Branding // Illustration
Crompton is a toast cafe run by Cam and Nick. A simple logo mark was created to accompany the simple offering. The striped back mark was used as the primary logo whilst all other marks were spread liberally throughout collateral, appearing on loyalty cards, menus and the website.
Identity, publication, short film and exhibition design for artist B.B.Brasco.
A type style was created for his identity, taking on different shapes and forms. The publication took on the nickname 'little red bible', a perfectly bound, A5 book with a custom dust jacket with floral logo emboss. Hand-drawn titles and iconography throughout the book. A run sheet, price list and name cards were were created for the exhibition along with stickers and a tree cut-out in the gallery.
The actor James Shaw was also hired to read passages of the book to passersby dressed in a bishop's uniform like a character from the book.
A promotional short film was also created with the artist reading a passage from the book and detailing the exhibition's date and location.
This limited edition beer was made in collaboration with Matilda Bay Brewing Company whilst working at Clemenger BBDO.
The label and poster were created using fluorescent inks.
Super Taco wanted to stand out from the crowd. I created a sturdy, bold typemark with a little taco for a full-stop. The colours employed did the trick of catching the consumers attention. At the time of Super Taco's appearance on the street, there were already over 90 food trucks in the greater Melbourne area, this one can't be missed.
Scout projects created at TCYK - as the Broadsheet lead designer.
All projects overseen by TCYK's Creative Director - Rhys Gorgol and Brand Director - Michael Longton.
Art Direction for the 2016 Campaign.
Thank you Rhys and Broadsheet for allowing me to present this work as part of my portfolio.