With Creative Director Robert F. Coleman and Strategist Tom Alber, we rebranded the Shadow Electric as a religious cinematic experience.
In it's third year, the Shadow Electric wanted to elevate people's awareness of the cinema's existence and really get those bums on seats. Armed with illustrated stained glass windows and a strong brand refresh, we blanketed the streets in bill posters, distributed flyers, postcards and program guides in the form of a poster. The website also got a make-over to bring it inline with the rebrand and new campaign.
The campaign was a success doubling ticket sales.
Art Direction // Branding // Illustration